Today we talk about the most famous submarine in the world: the Rolex Submariner (find our historical Sub overview here). Besides the impressive machinery and all its revolutions through time there are a lot of visual aspects to point out. In this article the focus will be on the naming, dial and typography of this ‘U-boat’. Wilsdorf the Artist Being obsessed by visual perfection, the open-minded Rolex founder Hans Wilsdorf is quite a hero for many watch collectors. Myself included. He understood that for optimal marketing, every detail counted. For example, when he invented the name ‘Rolex’. He said: “I tried combining […]
The article Watches & Pencils #11 – Submariner: Name & Typography appeared first on Fratello Watches.
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