During the SIHH in Geneva last January, I was invited by IWC for their IWC Night Shooting event. Together with a few colleague journalists we had full access to the IWC booth, all accessories and a hand full of IWC watches. Around 7pm, (when most guests are leaving the venue) we are welcomed by the people of IWC. The decorated booth breathes aviation with a Spitfire mounted on the ceiling and lots of other aviation props. As if you walk into a filmset! After a drink and a quick introduction tour, we kick off in the boardroom that was modelled like the interior of a private plane. After […]
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